First, thank you so much for your interest in Purple Spell! As I get older, I often think about how quickly life goes by; it feels like only yesterday that my sister and I drove to high school listening to Taylor Swift's Fearless album, although it's actually been almost 20 years (!). There are so many big and small moments and things (favorite recipes, letters from friends, etc) I've collected in my life before and after those high school drives that I wish I could appreciate more. I have millions (only slightly exaggerated) of photos and videos I never look at and I don't have time to keep a journal. For awhile, I've brainstormed better ways to commemorate some of these moments and Purple Spell is my first step in doing so. My goal is to create products to display and store your favorite memories and things that are just (or almost!) as beautiful as those memories and things. I have so many more ideas I'm hoping to implement in the future, so be sure to subscribe. And cheers to those magical, mystical, beautiful moments and things that give life meaning!